R.
“Andrei” Pemberton
Dr.
Bailey
POLI499
23 April 2015
The Post-Soviet Media Landscape:
A Comparative Analysis of Information De-Democratization
in Russia and Ukraine
Abstract
This project seeks to analyze the
structural, cultural, and rational aspects of media de-democratization in
Russia and Ukraine after the fall of the Soviet Union. With heavy reliance on
the pre-existing literature, I state that the lessening of press freedom is
perhaps not only a symptom of de-democratization on a greater scale but also a
cause through a microcosmic examination. Russia and Ukraine are two post-Soviet
states that also share an older cultural relationship but have not had
equivalent media nor democratic outcomes. The media has a key role to play in
civil society – however, use of the media in the post-Soviet space has become
perhaps a method of a decidedly un-civil
society, due to a “reverse wave” of media democratization from the mid-1990s
onwards. I argue that while there is a significant difference between Russian
and Ukrainian cultures and their views towards civil society and professional
journalism, the main difference is in the media ownership structure. Ukrainian
media, unlike Russian media, are primarily owned by a variety of oligarchs who
do not directly answer to a strong, centralized state. Furthermore, attempts at
directly censoring Ukrainian media – such as during the regimes of Kuchma and
Yanukovych – have been unsuccessful.
Introduction
In much of the scholarship on
post-communism, there is a dialectical transitological approach to the study of
the region. Many critics have taken particular issue with the teleological
“assumption of a single endpoint to historical progression, namely, liberal
democracy” of the transitological and modernization-theory approaches.[1]
The dialectical approach has failed in that the post-Soviet space has gone astray
from the dream of an ultimate destination of democracy. Instead, in many cases
– particularly in Russia – it has backslid into so-called “hybrid authoritarian”
regimes, blending elements of democracy and authoritarianism. Defining
precisely what constitutes democracy is a worthwhile debate, but not the focus
of this topic. Nevertheless, an operational definition is necessary for this
argument. Analysis here will be based on Anthony Giddens three necessities, not
as a line in the sand but instead to gauge if Russia and Ukraine are moving
toward or away from:
- A
competitive multiparty system.
- Free
and legitimate elections.
- An
effective legal framework of civil liberties or human rights.[2]
Implicit
in Giddens’ requirements, and the maintenance or progress towards them, is a
free press as part of civil society. I will argue that after the 1990s there
has been a reverse-wave of media democratization that, while perhaps most infamous
in Russia, is wide-spread across the former Soviet Union. In order to fully
understand its occurrence, other similar systems must be compared, notably the
culturally similar Ukraine, which shares more than simply a communist past
unlike many other former Soviet Republics.
The media are utilized to unduly
influence elections in Russia, and quantitative evidence demonstrating the
relationship between media and political choice. A major component of this is
how the law is selectively applied, particularly against media outlets unfriendly
to the regime. As early as 1999, Giddens noted that
In
countries that are trying to make a transition to democracy (as I have defined
it), Russia, for instance, you have a problematic and partial process of
democratisation... there is the possibility of retrogression: maybe in 20 years’
time many democracies may have relapsed into authoritarian regimes. [3]
Indeed,
Russia's democratization has evidently reversed, rather than continued
sluggishly or even slowed, as judged by an examination of even media freedom –
much sooner than the 20 year estimate. Giddens notes the importance of the
media as implicit in democracy.
The
media, particularly television, have a double relation to democracy. On the one
hand, as I have stressed, the emergence of a global information society, is a
powerful democratising force. Yet television, and the other media, tend to
destroy the very public space of dialogue they open up, through a relentless
trivialising, and personalising, of political issues. [4]
Richard Sakwa, writing in Putin
Redux, theorizes on the operation of a “dual-state” contrasted between
formal rules and informal practices – in many ways, a thin veneer of democratic
institutions over quasi-legal and illegal acts performed by authoritarian
elites, or dejure laws over defacto practices. Within the context of
his work, he refers explicitly to the contradiction between formal
constitutionalism and the informal practices of the administrative regime,
contrasting Weberian rational-legal and personalist authority.[5]
Additionally, legal guarantees to information and rules against censorship are
superseded by a lack of access to information and a combination of methods of
dubious legality to silence journalists. Information plurality in the media has
gradually decreased, both by self-censorship and the purchase of media outlets
by the state or state affiliated companies.
By Western standards, the question of
whether Russia has a free press or not has already been heavily explored in the
literature. Despite significant media variation,
most scholars agree that there is no real media freedom or diversity – and what diversity exists is progressively narrowing.
It is important to conceptualize
what constitutes media freedom. I will utilize a summarization of the
conditions Denis McQuail set forth in Mass
Communication Theory as:
- Absence
of censorship
- Equal
rights to information and communication
- Freedom
of the press to obtain relevant information
- Transparency
of media ownership and advertising
- An
active, critical editorial policy
Non-governmental
organizations regularly rank press freedom in the region as poor, and these
rankings are of some comparative use – even if one were to accept the idea, as
some scholars propose, that their methodology is questionable. In 2002, shortly
after Putin's rise to power and the earliest available report with the current
methodology, Russia was ranked as “free”, coming in globally at 60 – a tie with
a few other countries, including its neighbor Ukraine.[6]
However, in 2013, Freedom House ranked Russian media as “not free,” coming in
at 176th in Global Press Freedom, placing it in the company of decidedly
authoritarian countries such as Tajikistan, Azerbaijan, and Ethiopia.[7]
Freedom House Global Press
Freedom Ranking 2013
|
Country
|
96
– Partly Free
|
Georgia
|
112
– Partly Free
|
Moldova
|
131
– Partly Free
|
Ukraine
|
158
– Not Free
|
Kyrgyzstan
|
172
– Not Free
|
Tajikistan
|
176
– Not Free
|
Russia
|
177
– Not Free
|
Azerbaijan
|
193
– Not Free
|
Belarus
|
Comparing
with a most similar systems approach regionally, Russia is still on the low
end, ranking at 24th in Central and Eastern Europe / Eurasia. Its
post-Soviet neighbors to the west: Georgia, Moldova and Ukraine, were ranked “partly
free” at 14th, 18th, and 20th respectively. This
placed Russia in between its post-Soviet Central Asian neighbors, all of which
were ranked “not free,” with Kyrgyzstan and Tajikistan performing at 22nd
and 23rd, and Kazakhstan, Uzbekistan, and Turkmenistan coming in
last and beneath Russia at 26th, 28th, and 29th.[8]
Russian media, however, is not
shaped simply by edict or decree from the Kremlin. Unlike Ukraine, which had a
combination of patrimonial and bureaucratic media interference along with
direct censorship during Kuchma – which was much more direct of what to publish
and what not to publish in the form of so-called temnyky – Russian censorship is generally self-censorship by media-outlets themselves fearful of either
economic or physical retribution. While press freedom has demonstrably worsened
under Putin's regime, as a result of, and contributing to, worsening
democratization as a whole in Russia, some roots, as I will later demonstrate,
go back to the Yeltsin era and others further still.
Ukraine’s own media development is
similar to that of Russia’s. After the fall of the Soviet Union, there was an
initial decade of fast growth in the media landscape. However, unlike Russia,
Ukraine underwent a revolution at the dawn of the 21st century again
with the Orange Revolution of 2004 – and again in 2014. Journalists were openly
confrontational with politicians immediately prior to the 2004 revolution,
leading often to so-called “newsroom riots.”[9]
Yet, unlike Putin’s regime, which had managed to consolidate state control of
the media economically either directly or by proxy, private Ukrainian media
remains under highly oligarchical control, despite legal guarantees of
transparency and press freedom. Thus, there are two primary differences between
the Russian and Ukrainian media landscapes: different “captors” of media, and a
culture much more hostile to state control. I argue that presidential power in
Ukraine with relevance to the media decreased in 2004, and then reversed course
in 2010, following the elections of Yushenko and then Yanukovych, respectively.
The research question for this
paper is how Russian media developed
into tools of the state rather than elements of civil society, and how this has
perpetuated Russia’s backsliding into authoritarianism, in comparison to
Ukrainian media which have been much less successful as tools of the state. Building
on my previous research in Dr. Huskey’s Russian Politics course and Dr. Nylen’s
Comparative Politics course, I do not seek here to ask if the media in these two countries are unfree. The literature and
data, as I will argue, shows that it is clearly the case and that there is wide
agreement amongst political scientists that:
a) Press freedom is lacking in Russia in large part due to
economic factors such as the state-business-media relationship and the
contradiction between defacto
practices and dejure law. Despite
similar economic relationships, Ukrainian media remain freer as a result of
more diversity and ironically a weaker state, but the media are not autonomous.
b) Both Russian and Ukrainian cultures have a history of
viewing information as a commodity. However, there are significant cultural
differences that play a role in how the two societies approach civil that have
further widened their difference since the collapse of the Soviet Union, such
as Russia’s engagement in the Chechen War and an increasingly liberalized
western Ukraine.
c) The use of the media is politically efficacious in Russia,
thus it is rational for elites to try and maintain control. That political
efficacy is significantly more questionable in Ukraine, given past failures of
state control, a culture swayed by media bias, and the dominance of different
oligarchs.
Literature Review
What
is Written Versus What is Done: “Managed Democracy” in Russia
The
dominant theme in the recent literature is that the Russian state is neither
democratic nor a “developing” democratic state, and that the state and role of
mass media in Russia reflects this. The literature often does not
operationalize the term “democracy”, nor does it necessarily accept a binary
between democratic and authoritarian – but it does not seem farfetched to state
Russia is simply not democratic. While different methods of gauging this are
utilized by different authors, there is a common line: one manifestation of
Russia’s hybrid authoritarian regime, so too is visible within the media, is a
significant lack of integrity in the rule of law, and roots of backsliding into
authoritarianism as early as Yeltsin but immediately strengthened with Putin.
Richard Sakwa, a professor at the University of Kent, writing in his book Putin Redux, characterizes the regime as utilizing de facto practices and de
jure laws. He argues that Putin’s hybrid-authoritarian system of rule – a
term called “managed democracy” – is based in contradictory elements, which
simultaneously allows for the consolidation of power while complicating
modernization. As Sakwa writes, “A dual state in which the authoritarianism of
the administrative regime is countered by the weak democracy of the constitutional
state.”[10]
His analysis is primarily qualitative; he does not necessarily make normative
judgments of Putin’s regime, instead analyzing both successes and failures in
an attempt to make sense of the contemporary situation. Sakwa writes that even
under Yeltsin, the concept of “vlast” – a Russian word used to describe the
political power system – grew in strength, where the state began to manage not
only policy, but “political processes as a whole.”[11]
Despite
the roots of vlast in the Yeltsin
era, Putin thus as statebuilder increased its importance, especially in
founding institutions that undermined the constitution and regular
modifications, along with fostering a paternalistic image. [12]
Still, as Sakwa accurately notes, Putin was no mere “agent” of the Russian
security services. While the siloviki
– the clan of current and former security service members – did significantly
elevate, Putin was and is no simple KGB/FSB “stooge”, nor do the siloviki always get their way.
What
is most relevant to the research topic, however, is what Sakwa lists as the
sixth pillar of Putin’s system of power: complete and total dominance over the
mass media, “above all television.” Sakwa states, as the data verifies, that
the vast majority of Russians rely on television for information concerning
public affairs. Sakwa notes the forcing out of then-NTV owner Vladimir Gusinsky
soon after Putin’s 2000 inauguration, and the taming of media outlets thereafter.
Additionally, Sakwa notes that 80 percent of airwave media – radio and television
– are directly controlled by the state. While Putin and indeed United Russia
are said to not express a coherent ideology, Sakwa nevertheless mentions
Vyacheslav Volodin and his predecessor, Vladislav Surkov, as key figures in
keeping the media under control as part of the implementation of “managed
democracy.”[13]
Sakwa also adds that recently, during the 2011 protest movements by Alexei
Navalny, the state-owned media was used against Navalny to delegitimize the
protests as a foreign state financed operation attempting to be a “color
revolution” as had been seen in Ukraine and Georgia.[14]
Political Preference and Media
Preference
Sarah Oates, a scholar in the field
of political communication, has previously researched the relationship between
media and democracy, whether subversive or supportive. Her article “The
Neo-Soviet Model of the Media” qualitatively analyzes factors of what she
labels the “neo-Soviet” model through examining flaws in media law,
self-censorship, direct and indirect control, harassment, and the rejection of
objectivity.[15] Moreover,
beyond these structural elements Oates also examines the cultural element the
continuity in audience reception from the Soviet to the “neo-Soviet” model, as
well as a lack of journalistic professionalism.
Notably, Oates criticizes media
freedom indexes as “a projection of a particular national tradition of the
media (typically that of the United States) onto the media system in another
country to see how it measures up.”[16]
Thus, instead she proposes the utilization of media “models” to “assess the
normative role of media across a range of politics.” She thus has ultimately
two questions: does the Russian case fit in with the Western model, or moreso
the Soviet model, and does the institution support or subvert democratic
institutions?
Oates derives from Siebert,
Peterson, and Schramm’s 1963 work on mass media four classical media models:
libertarian, social responsibility, authoritarian, and soviet. The traits are
something of a spectrum: libertarian is free to publish as they please; social
responsibility has certain obligations to provide balance in partnership with
the state; authoritarian media serves the needs of the state; Soviet serves the
interests of the working class in theory, but ultimately in practice is
controlled by the state as in the authoritarian model. She highlights the
issues of media in a nation in transit; though media is important in the
transmission of values, those values may place emphasis on values which divide
rather than unite a populace, as well as “fail to foster civil society.” [17]
With previous research clearly in
mind, Oates attempts to tackle other important questions related to media’s
role in civil society, such as what even constitutes “education” and
“propaganda.” Oates notes, however, that this differs not only between regime
types, but even amongst countries similar in ideology. Oates goes on to analyze
the responses of Russian focus group participants in 2000 and 2004 surveys
which rejected the idea of media objectivity with Schudson’s argument from The Power of News in 1995: “what
journalists ‘produce and reproduce is not information—if there is such a thing;
it is what is recognized or accepted as public knowledge given certain
political structures and traditions.”[18]
A question that has puzzled most
researchers is that despite apparent diversity, there is not effective,
independent political power in Russia. Oates tackles this, noting that despite
the appearance of democratic institutions “in form”, they lack “democratic
content.” This resembles Sakwa’s theorization of the dual-state. “As a result,”
writes Oates, “much of the mass media simply repeat the fable of democratic
interaction.”[19] Oates
notes that despite the problems of bias during the Yeltsin era, serious attacks
on media outlets began with the arrival of Putin.
There is a mix of both state and
commercial ownership in Russian broadcasting and print, which will be later
explored in depth with much owed to Oates’ own analysis of “following the
money.” For example, Oates notes that only 51% of First Channel is owned by the
Russian state, but much of the rest is owned by enterprises controlled
indirectly by the Kremlin.[20]Additionally,
unsure guarantees of legal protection through contradictory laws and a lack of
integrity in the rule of law itself has caused media outlets to self-censor,
and Oates lists several interviews throughout the 2000s with investigative
journalists complaining of this.
The
Information Climate
Hedwig de Smaele's research on the
“information climate” of Russia is particularly focused on culture, as a method
of explaining the difference in practices between lip service to formal rules
while contradictory practices are in play. De Smaele assigns blame to Soviet
heritage and the turbulence of the Yeltsin era for the continued weakness in
journalistic professionalism. De Smaele attempts to perform an in-case
comparison between Soviet Russia and contemporary Russia, along with examining
the underlying societal values that may have caused the present attitude and
resultant behavior. [21]
De Smaele notes that the Soviet
Union was the “prototype of a closed society.”[22]
Access to limited outside information was a privilege to the elites, which even
they only received on a need to know basis. Thus, a limited flow of information
was the norm during the Soviet era. By comparison, there is a clear de jure right to information in
contemporary Russia. Here again, de Smaele points out the recurring theme that
Sakwa and Oates noted: there is a fundamental contradiction between rights and
practices.[23] Despite
guarantees in Article 29 of the 1993 Constitution and Article 1 of the 1991
Russian Federation Law on Mass Media, restricted access to information
continues.[24] De Smaele
cites the IREX Panels, which will be examined independently as a primary source
later in this research. Information on a much less grandiose scale remains a
privilege of the elites.
De Smaele also further analyzes the
new phenomena of “commercial secrets” in Russia, which violate the general rights
to information. This so too is the case with state secrets; while certain data
is “less” secret, signaling something of a break with its Soviet past, de
Smaele criticizes what he sees as a clearly hierarchical system of information
classification.[25]
De Smaele differs from Oates in the
sense that, by his analysis, media freedom is curtailed in contemporary Russia
not out of necessarily the preservation of power for power’s sake, but as a
cultural difference: with societal goals taking precedence over individual
rights – whether under the pretense of developing democracy under Yeltsin, or a
strong Russia under Putin, as a symptom of particularism and collectivism. [26]
The
Efficacy of Media Dominance in Russian Elections
A hybrid quantitative-qualitative survey-based
approach by Stephen White, Sarah Oates, and Ian McAllister “Media Effects and
Russian Elections, 1999-2000” finds that the “Unity” party owed its 1999
victory in large part to disproportionate media coverage favoring Putin, the
then acting president who was closely associated with the Unity party.[27]
According to the data, television was the main source of political information.
However, this election may have set the stage for the reduction in media
diversity, as a preference for commercial media was associated with preference
for anti-Kremlin parties and candidates, despite a more balanced coverage on
the part of the television channels. Indeed, more generally, the researchers
propose
“The
findings suggest that the state itself may exercise a disproportionate
influence upon the electoral process in newly established systems in which
social structures and political allegiances remain fluid.” [28]
White,
et al’s research is highly quantitative. As the authors note, there was
widespread belief that disproportionate coverage on Russian state media led to
the victory of the Unity party and Putin, yet the empirical analysis was
lacking. Thus, the researchers utilized the data of a national survey conducted
in spring 2001, utilizing regression analysis taking into account reciprocal
causation between media source and vote choice – indicating that the
associations were not spurious.[29]
The literature they reviewed showed
an uncertain effect of media coverage on political preference; in this field of
quantitatively examining post-Soviet Russian media, the three were and still
are pioneers. Even qualitatively, however, they found that media bias was not
limited merely to unbalanced coverage, but also the use of компромат (kompromat) – compromising materials published with the aim to
embarrass or reveal illicit activity on the part of the opposition.[30]
Against private media unallied with the Kremlin, financial pressures such as
the sudden collection of debt or increased broadcasting costs were utilized.
When it came to the state-controlled media, the Organization for Security and
Cooperation in OSCE concluded that the state media outlets “had failed to
uphold the public trust by engaging in slanderous reporting, geared to preserve
the advantage of the existing power structure and promoting a specific
outcome.”[31]
Violence
Against Journalists
Somewhat surprisingly, I was not able to find
decidedly scholarly work on this topic for inclusion in the literature review.
Although a wealth of non-academic
research exists as published by organizations such as Freedom House and the
Committee to Protect Journalists, the evidence utilized is often highly
circumstantial and anecdotal. I will independently examine that research and secondary
comments by academics in the body of this paper.
“The
System Is Being Duped”
Daphne Skillen, writing in 2007 before Putin’s
second term was ending, noted important problems with electoral structure as it
relates to the media in “The Next General Elections in Russia: What Role for
the Media?” Hers is primarily a qualitative analysis, focusing on much of what
the literature had already covered, particularly within the legal sphere. Of interest,
however, she notes a particular problem with candidate lists in the
parliamentary system. For example, journalists’ provision of accurate
information on candidates is suddenly complicated if a candidate rejects their
seat in parliament, replaced instead with one who was ranked lower on the party
list. The role of journalism is diminished, and in civil society terms, the
voter is left “mystified.”[32]
Kuchma’s
Censorship
Keeping Oates’ idea of media models
in mind, the most noteworthy and similar case to compare Russia to is Ukraine.
The amount of literature is significantly less on Ukraine, but a trend in backsliding
seems to coincide with Russia’s own in the mid 90’s, owed in large part due to
state-oligarch cooperation. Marta Dyczok in her article “Was Kuchma’s
Censorship Effective? Mass Media in Ukraine Before 2004” examines the “media
muzzling” in Ukraine. Dyczok argues that the Ukrainian censorship was motivated
out of an interest in making private individuals disinterested in politics,
thereby aiding the consolidation of power and minimizing criticism of the
regime as a “zombie effect.”[33]
Of course, as we see in hindsight it did not have the desired effect, given the
Orange Revolution in 2004.
Dyczok claims that comparison with
Russia is of limited value, due to a cultural difference between Ukrainians and
Russians in trust of state media. I disagree, as this difference is not large
enough to invalidate comparisons and may actually help to understand the
difference in media between Russian and Ukraine. Additionally, Dyczok goes on
to say that “Ukraine’s reform trajectory departed from that of countries of
Eastern Europe which have successfully followed the ‘transition paradigm’
whereas Ukraine began backsliding around 1998.”[34]
Unlike Dyczok, however, I argue there is significant value in understanding how
Ukraine still backslid into authoritarianism, yet the state had limited
political efficacy with media censorship, particularly given the similarities
between Russia and Ukraine.
Dyczok notes that – contrariwise to
what the literature states about Russia – the Internet quickly came to play an
important role in Ukraine, along with cable and satellite television. [35]
While Ukraine’s first president, Leonid Kravchuk, carried on reforms started in
the Gorbachev era, Dyczok argues that this is more due to other more pressing
issues such as economic reform and the place of Ukraine on the international
scene.[36]
Not all state media was sold off, and the state retained ownership of 10% of
the radio and television channels after the collapse of the Soviet Union.
However, Dyczok is cautious to point out that this 10% figure is misleading. Many
registered print outlets do not actually publish, and the state owned national
television broadcaster reaches 97% of Ukrainian households.[37]
Much like the Russian parliamentary and presidential elections of 1999 and 2000,
Kuchma used his oligarch allies to influence media outlets that the state did
not directly own as to unbalance coverage, particularly of the opposition.
According to Dyczok, “their thinking
about the role of the media remained very Soviet. They continued to view it as
a tool which was theirs to use, an instrument of power, to subordinate and
manipulate, as had been the case in the Soviet era.” [38]
Much like their Russian
counterparts, Ukrainian media outlets would receive express directions on how
to frame media reports – often called “spin” – known in Ukrainian as “temnyky.”[39]
The censorship also concentrated on television, with less – but still prominent
– restrictions against private newspapers, magazines, and radio stations,
typically exercised through pressure or purchasing ownership. The Internet, by
contrast as a form of contemporary samizdat
or “self-published material”, while important as an emerging technology, went
underneath the radar of the censors given its then low availability and
importance to the business sector.[40]
Unlike in Russia, as previously
mentioned, these similar methods were ultimately unsuccessful. Kuchma’s
popularity remained low, and the establishment failed in elections. The
implication of Kuchma’s involvement in the disappearance of an opposition
journalist caused ostracization of Ukraine in the international community, and
also delegitimized him at home.[41]
Data from the Institute of Sociology at the national Academy of Sciences of
Ukraine over a period of 11 years demonstrates growing distrust of the media
with lessening approval of Kuchma.[42]
Ultimately, Dyczok concludes, censorship was unsuccessful in Ukraine
politically, but had the harmful effect of lessening public trust in it,
thereby perhaps complicating civil society.
Media
Capture, Media Ownership
Natalya Ryabinska, writing for the
journal “Problems of Post Communism,” has authored several articles related to
Ukrainian mass media. Most relevant for the purposes of this paper are her articles
“Media Capture in Post-Communist Ukraine” and “The Media Market and Media
Ownership in Post-Communist Ukraine.”
In “Media Capture...” Ryabinska
looks at the “dual-state” phenomena as it applies to Ukraine, with high levels
of corruption superseding rational-legal authority. As part of this corruption,
there is “media capture: the situation in which the media has not managed to
gain an autonomous position in society but is controlled ‘either directly by
governments or by vested interests networked with politics.’”[43]
Ryabinska goes on to say that “…[I]nformal rules and practices often subvert or
undermine new formal regulations introduced after the abandonment of communism,
thereby raising barriers to the rule of law and successful democratic reforms
in general.”[44]
Ryabinska lists three particular
oligarchs as being dominant players in the media market, tracing their
political allegiances and their ownership of media outlets: Serhiy Kurchenko,
Rinat Akhmetov, and Viktor Pinchuk. However, of note, these oligarchs do not
hold the same sort of loyalty that Russian oligarchs to Putin do; they actively
participate in politics, and have switched allegiances. [45]
“…Media
outlets… do not remain loyal to particular political actors over the long term
but shift their loyalties depending on economic support as well as general
power shifts within a clientelistic system. This type of relationship between
media and politics helps newspapers ensure their own survival and access to key
political figures in political environments where the state is weak and divided
against itself and rival power groups use the media in their political
struggle.”[46]
Ryabinska also examines the
issuance of temnyky, as Dyczok had
previously. She also notes that the institutional design had changed
significantly in 2004 after Yushenko came to power, only to be reversed to the
“hypercentralized constitutional model that strongly empowers the president”
upon Yanukovych’s accession to presidency.[47]
In “Media Market…” Ryabinska
argues the most significant problem with the failure of mass media to be
meaningful in civil society is its concentrated ownership by oligarchical
interests that utilize it for political favor, rather than media outlets being
able to survive on their own and thus remain politically independent.[48]
A Reverse Wave
Olga
Nikolayenko in “Press Freedom during the 1994 and 1999 Presidential Elections
in Ukraine” characterizes media democratization in Ukraine as “full of
roadblocks and U-turns.” [49]
Her research is framed in Samuel Huntington’s concept of a “reverse wave” of
democratization, utilizing the media as a microcosm, much like this paper
itself coincidentally does, whereas her use of McQuail’s conditions for freedom
of mass communication did inspire the same use in my research. Her focus,
however, is solely looking at two major time points in Ukraine – the 1994 and
1999 presidential elections.
Nikolayenko
characterizes President Kravchuk of Ukraine as having been more interested in
stabilizing relationships between Kyiv and Crimea, and thus focused on Russian
media, rather than Ukrainian media – thus the relative freedom of regional
media was not due to effort but rather apathy, up until 1994.[50]
Kuchma, however, developed a system of bureaucratic nightmares through a
multitude of councils and laws such as the National Council for Television and
Radio Broadcasting which Kuchma could easily obstruct with friendly council
members.
Beyond
political censorship, however, Nikolayenko faults the “media ownership
structure” in particular for a lack of media freedom, stating that “…many
non-state media outlets were robbed of the freedom to craft their editorial
policy independent from non-journalistic forces and were turned into
mouthpieces of certain interest groups.”[51]
Nikolayenko
lightly examines violence against journalists and the use of libel suits to
silence investigative journalism, noting that televised media dwarfs print
outlets, but the bulk of her research goes on to quantitatively analyze the
prices of “hidden advertising” and kompromat
in the two presidential elections as well as examining the extent of media
bias. [52]
Methodology
The first sections will consist
of structural analysis. The initial examination is the relationship between the
media and the state. I will argue that whereas Russian media relies on the
patronage of state sponsors and state-affiliated corporations, Ukrainian media
instead is much less reliant on state sponsors but rather private oligarchical
business interests that externally control the media and whose allegiance
shifts dependent on clientelistic power structures. This inherently shapes the
way coverage operates.
Additionally, in both Russia and
Ukraine the dejure legal system is contradictory, with regional law
often clashing with national law. [53]
Those critical of the regime in Russia are open to selective enforcement of
these aforementioned laws. In Ukraine, this was similarly the case except
during a “golden age” after the Orange Revolution and during Yushenko’s
administration. These legal ramifications are more often than not directed
against the business elements of the media rather than journalists themselves.
Still, editors have been “let go” sans explanation within a short time after
the publication of unfavorable content, and Russia as well as Ukraine are
infamously plagued by the mysterious murders of investigative journalists. This
is a gross failure of Giddens' third requirement: an effective legal system
guaranteeing human and civil rights.
Russia's information climate has
also gradually moved from primarily print oriented to television oriented, and
an underdeveloped infrastructure has prevented social media and the Internet
from superseding this.
Secondly, the post-Soviet Russian and
Ukrainian cultures regarding mass media will be examined. In Russia, the media
is not only recognized as an instrument of the state – it is, in fact, expected
to be so. This is not unique only to the elites, but by many Russians and
indeed many reporters themselves. While this is a significant holdover from
Soviet times, in many ways it is reflective of Russians' cynicism towards
democracy before democratic institutions could ever truly rise. Additionally,
the concept of journalistic professionalism is notably lacking. This inherently
complicates horizontal accountability within civil society. Without a
functional system of horizontal accountability vis a vis civil society,
addressing corruption within the legal systems, fraud in elections and the
disenfranchisement of opposition or minority parties relies on the vertical
accountability of the state, run by elites which have – as O'Donnell and
Schmitter analyze – lack a rational desire for democratization. There is the
perception that this problem is significantly less so in Ukraine, especially in
more recent years, given high participation in civil society on the part of
Ukrainians. Even Russian journalists such as Masha Lipman seem to share this
perception, as will be elaborated on later.
The final method will be a
rationalist analysis behind the motive of media manipulation in Ukraine and
Russia. In Russia, the elites under and compromised of both Yeltsin and Putin
had, and continue to have, a demonstrable interest in influencing the media,
given the quantifiable and significant role it plays in political choice. While
there have been similar attempts in Ukraine, it is much less politically
efficacious and decentralized, unlike in Russia. While media consolidation has
the consequence of harming image abroad and lowering democratic quality, it has
been an effective tool domestically for maintaining the power of elite cadres.
Within the interest of maintaining power – and thus loyalty – of these cadres
but also improving the state's own vertical authority, Putin has consolidated
the media, and indeed the elites, to those loyal to his regime. As Giddens
stated in 1999,
...When
you have instantaneous communication in which television and other electronic
media are the leading agencies it invades the texture of our experience. It
changes aspects of sovereignty and politics and these are very visible. It's
not too much to say that the decline and the fall of the Soviet Union was bound
up with these transformations. [54]
Structural Analysis: Clientelism and
Media Captors
In an interview with NBC News on 12
July 2006, Russian President Putin stated,
Concerning
media freedom…we have more than 3,500 television and radio companies here in
Russia… more than 40,000 [print] publications and we could not control them all
even if we wanted to. [55]
To
examine rationality within a vacuum would be mistaken, as choice does not occur
within a vacuum; it is influenced by social relationships, both political and
economic. Indeed, the practices of the Russian state regarding media control
are not per se the micromanagement of
supposedly rational political actors. To understand the relationship in Russia
between the media and the state, the legal framework –one of Giddens' three
necessities of a democratic system – must first be examined.
Article 29 of the Russian
Constitution guarantees freedom of ideas and speech, as well as the right “to
freely look for, receive, transmit, produce and distribute information by any
legal way.”[56] In addition, Law 2124-1 of December 27, 1991
on Mass Media is the key guarantor of press freedom.[57]
Nevertheless, the Russian Constitution stipulates that legally defined secrets
may not be divulged under press freedom, and a law on state secrets was
summarily implemented in on 21 July 1993, later amended in 1997.[58]
The categories are not specifically defined, such as “science and technology”
and “intelligence” thus subject to a large measure of control through diverging
interpretations. According to de Smaele,
“...on the basis of the president's list, ministries are permitted to restrict
access to specific information under their control.” Correspondents note that
the only way to overcome this is to maintain close personal connections with
information sources.[59]
Olga Nikolayenko finds a similar
system of secrets in Ukraine. The Ukrainian Rada amended their own Law on State
Secrets in 2003 after a scandal involving then-President Kuchma, making him the
“chief custodian” on state secrets. According to Nikolayenko, “Instead of
protecting state secrets, the legal norm is twisted by the ruling elite to
shield a corruption-ridden government from investigative reporting.” [60]
While by law the media is also
equal, clientelism within the Russian system has allowed for, as Hedwig de
Smaele calls them, “privileges” where some are “more equal than others.”[61]
This did not start with Putin, but Yeltsin. Although as Sarah Oates states, the
use of media in service of the state has markedly increased since President
Putin was first elected, the groundwork, indeed the groundwork for the
continued use of presidential power and de-democratization, already existed
both legally and structurally.[62]
According to Masha Lipman, “...although Yeltsin's government did not directly
attack press freedom, the fundamental principles that make it possible – just
like the principles of other democratic institutions – were compromised during
his tenure before they had a chance to take root in the Russian soil.”[63]
As early as 1993, Yeltsin had
attempted to constrain the media through official means through use of
emergency power during the crisis with the Supreme Soviet in October. He
abandoned this due to an incredibly negative reaction both in Russia and
potentially through American pressure. Still, Yeltsin was not alone in this.
Contrariwise to Putin's regime, which is characterized by the domination by the
state over the elites, or a prioritization of coercion over money, Yeltsin had
real opposition in the elites, particularly those operating through parliament.
At the time, the Russian newspaper Izvestiya
even succeeded in resisting Ruslan Khasbulatov’s attempts at turning it
into a parliamentary mouthpiece.[64]
Regardless of the rational-legal authority, however, the policy of
patrimonialism exists, and existed, outside of legal formalities. Mikhail
Gulyaev, writing in 1996, stated that the primary structural function of the
media was thus:
The
primary function of mass media in Russia is not yet to attract and hold large
audiences for advertisers as in the West, although a strong tendency toward
this exists, but to attract and hold large audiences for individual politicians
who either already control or strive to control the mass media. Mediazation of
Russian culture is highly appreciated by power holders and those who long to
acquire political power. The politicians, the new economic elite and the
journalists are mesmerized by the tremendous power they believe the mass media
have. Three competing groups [aforementioned] look at the Russian media as an
important tool to dominate the public discourse. [65]
In
1996, the media landscape was dominated by state controlled and commercial
media owned by corporate and oligarchical interests. All national radio
channels, the ORT and RTR TV channels, the MTK Television Company, and
ITAR-TASS were directly owned. RIA-Novosti was in large part controlled by the
state. Stations like Ekho Moskvy and NTV, which were formerly primarily
commercially owned, switched from support to opposition during the Chechen War
– earning and losing privileges as they did – and in the case of NTV did not
survive. Media outlets, both in Russia and Ukraine, were not and typically are
not independently profitable. In Russia, 90% of media outlets receive
government subsidies; in fact, in Russia commercial media was even more
subsidized than state run media.[66]
On private outlets, advertisements were typically for the parent company or
affiliates, rather than for any sort of monetary payment; instead, favorable
coverage was and is the real commodity.[67]
This financial dependence fundamentally shapes the way media can operate in
Russia, and everything else follows.
In Ukraine, there is significantly
more media diversity as well as less of an attachment to incumbent political
regimes; important similarities remain. As in Russia, media outlets are not
independently profitable. The Russian trend in the 1990s of oligarchs owning
private media outlets for self-promotion and unfavorable coverage of opponents
has continued, with a similar ownership structure of large corporate entities
owning private media and interfering in editorial policy as patronage to their
government allies. However, unlike Putin, Leonid Kuchma – the second president
of Ukraine – was never able to consolidate control. His predecessor, Leonid
Kravchuk, was more concerned with a “meddlesome” Russian media attempting to
influence politics and instigate ethnic strife, rather than control of domestic
media – according to a 1994 report by the Committee to Protect Journalists.
The structural situation remains
mostly the same today, with the notable exception – for now – of foreign owned
press such as The Moscow Times.[68]
The Russian government both has direct ownership of state-run television and defacto ownership through private
companies with government links, such as the infamously state-owned oil company
Gazprom. Indeed, the aforementioned newspaper Izvestiya once praised in 1993 by Nicholas Daniloff as “beginning
to take the aura of a Russian New York
Times” has long since been bought out by none other than Gazprom.[69]
[70]
However, it should be noted that there are cases of notable opposition
reporting, such as the case of also Gazprom-owned yet liberal leaning Ekho
Moskvy, which regularly reported on the 2011 opposition protests and has
received warnings for reporting on the conflict in Ukraine.[71]
It should be noted that Ekho Moskvy is an outlier, and one of the few media
services that actually earns a profit – perhaps demonstrating a key factor in
media independence. If an outlet can survive based on profit from legitimate
advertising, it is much less likely to utilize a system of patronage by the
elites.
Structural Analysis: Selective
Enforcement of the Law and Self-Censorship
In both Russia and Ukraine, who
is a criminal and who is not is typically reflective of what oligarch or clan
interest holds political power. Boris Berezovsky, Vladimir Gusinsky, and Mikhal
Khodorkovsky, who had financed Yeltisn's 1996 campaign, fell out of favor with
Putin. The prior two fled Russia, and Khodorkovsky spent years in prison.
Gusinsky had been director of the independent NTV; his successor, Boris Jordan,
was later fired over the coverage of the Moscow theatre crisis in 2002. NTS,
the spiritual successor to NTV, was later closed over a regulatory action.[72]
In 2007, the computer servers of the Educated Media Foundation, formerly known
as Internews Russia, was seized based on the failure to declare funds in
customs – a punishment that usually results in a fine of 2,000 rubles. [73]
Despite censorship being legally
forbidden, the practice of self-censorship is rampant due to the coercion and
influence of state actors. The 2005 IREX Panel for the Media Sustainability
Index on Russia noted the discrepancy between formal rules and informal
practices. Andrei Richter, director of the Media Law and Policy Institute,
stated “media laws exist, but they are not observed due to how little respect
there is for laws in general, the low authority of the media in the community,
and the minimal interest of the community in defending free speech, in
particular.” Furthermore, according to Mikhail Melnikov, a Russia analyst at
the Center for Journalism in Extreme Situations in Moscow, “Journalists and the
community very seldom make use of the formal and legal ways of protecting free
speech.”[74]
Information itself is property rather than a public good, and contrariwise to
the variety of press centers and press secretaries that theoretically would aid
journalist access to information, they serve instead as barriers.
Laws on extremism and libel have
also been utilized against opposition media for what is perhaps political
means. Ekho Moskvy, the earlier mentioned radio station, was investigated in
April 2015 by Russia’s Investigative Committee after the pro-state Izvestia accused outlets such as Ekho
Moskvy and the television channels RBC and Dozhd of receiving “substantial
financial infusions from state budget into mass media outlets whose editorial
policy followed a clearly expressed anti-state position.” [75]
In January 2015, an appeals court upheld a warning issued by Roskomnadzor – a
state media “watchdog” – to Ekho Moskvy for “extremist” reporting on the fighting
in Ukraine.[76]
Structural
Analysis: The Use of Violence
Shared with the selective
enforcement of the law is the lack of an insurance of consequences for physical
violence against journalists thanks to the poor legal environment. In Russia,
what particularly separates Putin from Yeltsin is the apparent use of violence.
Since 1992, 56 journalists have been killed, 36 certainly murdered, and 32 with
impunity.[77] Known to
those particularly critical of Putin's regime, the most infamous murder is that
of Anna Politkovskaya, notable for her criticism of the Second Chechen War. In
May 2005, the Committee to Protect Journalists listed Russia on the top five
“most murderous” countries for journalists.[78]
While a handful of murders have had convictions, including recently
Politkovskaya’s, the “masterminds” behind the contract killings have never been
revealed.
In the period between 1994 and
1999 in Ukraine, violence against journalists also readily increased. Freedom
House’s ranking of repressive actions against the press went from 0 (the
lowest) in 1994, to 5 (the highest) in 1999 in Ukraine.[79]
Reporters Without Borders stated that “the police do everything they can to
hinder investigation into the murder of journalists,” referring to the murder
of investigative journalists Georgy Gongadze and Igor Alexandrov.[80]
Gongadze, an editor of the news website Ukrainska
Pravda or Ukrainian Truth, went missing in September of 2000. His body was
found in November, but it was not until late December that the identity was
confirmed, due in large part to a half-hearted police investigation and the
seemingly intentional decomposition of the body by authorities which stored it
negligently. On November 28th, Oleksandr Moroz – a rival of Kuchma’s
– released recordings of supposed conversations between President Kuchma, Chief
of Staff Vladimir Litvin, and Interior Minister Yury Kravchenko, discussing
Gongadze. One voice states “You give me this same one at Ukrainska Pravda and we will start to decide what to do with him.
He’s simply gone too far.” The recordings were allegedly from an officer of
Ukraine’s State Security Service, Mykola Melnychenko, who justified his actions
by stating “I gave my oath of allegiance to Ukraine, to the people of Ukraine.
I did not break my oath. I did not swear allegiance to Kuchma to perform his
criminal orders.” The Committee to Protect Journalists finds the allegations
credible.[81]
It is beyond the scope of this
research, however, to prove guilt of
the elites with the attacks on investigative journalists in Russia and Ukraine.
Various NGOs such as the Committee to Protect Journalists have independently
investigated the various claims and circumstances, but these obviously have no
real legal effect. Nevertheless, one may reasonably infer that the climate of
fear and lack of accountability has a “chilling effect” of strongly
discouraging the pursuit of investigative journalism. Whereas the Soviet Union
had fairly clear boundaries regarding press freedom, there is now a significant
degree of uncertainty of what those boundaries are in both Ukraine and Russia.
Journalists now have to tread far more carefully – or pay with their lives.
Structural Analysis: Media
Availability
As noted earlier by the quote
from Putin, Russian media is diverse. However, this diversity does not readily
translate into independence. Despite the popularity of newspaper during the
Soviet era, television is now overwhelmingly the dominant political information
medium in Russia, reaching over 90% of the nation's 140 million people.
Print media, formerly lauded
after the era of perestroika, became too expensive for Russians and
Ukrainians in the face of liberalized prices in the 1990s. “Liberal outlets
have small audiences,” writes Lipman, noting that outside of Izvestiya,
which had a press run at the time of 250,000, others seldom exceeded 100,000.
This translates to a readership of around 2% of the national audience, confined
mostly to distribution in large urban centers such as Moscow.
Despite the growth of the
Internet, its penetration of the public sphere has been low, largely catering
to the already politically disaffected youth and liberals. [82]
In 2010, only 42.8% of the population had access to the Internet as a whole,
versus 2.1% in 2000.[83]
However, of this percentage, only about 28% actually seems to access online
Russian content, often called Runet.[84]
The situation is not much
different in Ukraine. According to Gallup, 96.8% of Ukrainians watch TV for
news at least weekly, but unlike in Russia the Internet is the second most
dominant news source, with 48.3% of Ukrainians going online for news.[85]
However, an important factor is that of Russian media broadcasts in Ukraine.
While the aspect of foreign information warfare is ultimately beyond the scope
of this paper, it nevertheless deserves mention as this can and does have
specific effects on Ukrainian politics, especially in Eastern Ukraine, most
recently after the Euromaidan movement in 2014. [86]
Cultural
Analysis: View of Journalism and Civil Society
Binding structural relationships and
rationality is culture, shaping the behavior of individual actors by societal
values, beliefs, and norms. This is not to make a case as “Clash of
Civilizations” style case for cultural determnism, however. Giddens stresses
the importance of civil society within culture, noting that, “…[Y]ou need civil
society. Without civil society you cannot balance the first two factors.
Without an effective civil society you cannot promote democratic culture as we
see from the case of Russia, and neither can you have an effective market
economy.” [87]
Russians hold no delusions over the
accuracy of their media. However, perhaps surprisingly to Westerners, is that
Russians overwhelming reject the concepts of objectivity and balance in mass
media, instead accepting the media as instruments of their patrons. According
to Sarah Oates, “the Russian audience... understands that the 'news' they
receive... is an arrangement of information through strong political filters.
As long as they understand the type of filter, they feel that they can
understand the news.”[88]
Furthermore, there is the cultural view that the media is meant to lead and
inspire – potentially explaining the preference for state-run First Channel.[89]
Criticism of the state is, instead, viewed as chaotic and leading to instability
– perhaps baggage from the turbulent Yeltsin years. Just the same, Masha
Lipman's prognosis of Russian culture is particularly damning.
Just
like other democratic institutions—the parliament, political parties, the
judiciary— mass media tried to follow the time-tested Western models, yet none
of them made good progress. Disillusioned with a democracy that failed to meet
their expectations of a better life, and abhorring the new rich as well as
greedy officials, the Russian people resumed their habitual attitude: a deeply
ingrained mistrust of the government and of each other, supported by apathy and
cynicism. The mass media failed to evolve as a means of advancing public
politics in part because the sphere for vigorous debate was gradually reduced and
because few Russians sustained hopes of using the media to hold authorities
accountable. [90]
Hedwig de Smaele notes that “the
position of the media cannot be seen as the exclusive responsibility of the
authorities.”[91] Individual
journalists accept the structural realities of their system consider themselves
as missionaries of ideas based on tradition and norms, rather than
rational-material considerations alone. This is in line with the greater public
opinion as well. “...politicians, media-owners, journalists, and the public at
large share a common view, common values and a common culture.”[92]
Information is considered a
commodity in post-Soviet cultures. De Smaele further attributes this to
cultural influence, contrasting “low-context” universalistic cultures and
“high-context” particularistic cultures. Whereas information is a universal
right in low-context cultures, it is a particularistic right in high-context
cultures. Russia, operating with a system of patronage, is a particularistic
high-context culture, characterized by in-groups versus out-groups, clan-life
mentality such as the siloviki – Putin's favored cadre of those in the
military and power ministries, versus the more liberal, technocratic oligarchs,
valuing their particular interests higher than a common societal interest.
Economically, particularism leads to corruption and privileges, rather than
professional and impersonal market relations. Despite the legal structure
ideally putting media outlets on an equal playing field, De Smaele cites the Orwellian
phrase, “All animals are equal but some animals are more equal than others.”[93]
Differentiating Ukrainian culture
from its Russian counterpart could take volumes, as such justice cannot
possibly be done within the space of this research. Nevertheless, the
difference in the two societies’ approaches to civil society must be addressed,
as related to the media landscape. The World Values Survey’s 6th
Wave, in 2011-2012, found that survey respondents’ in Ukraine, both Russian
speakers and Ukrainian speakers, reported with a higher level the importance of
living in a democratically governed country as did Russians, giving some
measurable degree of empirical evidence to the idea that Ukraine is more
culturally predisposed towards democracy.[94]
Masha Lipman, writing in response to
the 2004 revolution in Ukraine, stated “What happened in Ukraine is
inconceivable in today’s Russia… As Ukraine has demonstrated, powerful
opposition may be formed even when national television is under tight control.
The real problem with the Russian media is that they do not act as watchdogs.”
Lipman, a Russian journalist herself, has harsh criticism for Russia’s lack of
civil society and professional journalism, but notes several cultural
differences between Russia and Ukraine: the western part of Ukraine is much
more historically European, having been part of the Hapsburg Empire; Ukraine
has not been engaged in dealing with continuing terrorism such as the Chechen
war; Ukraine is much more economically diverse, unlike the oil-dependent
Russia; Ukraine was never the “key” state in the Soviet Union, and thus has no
real motivation “to bring back the Soviet great-power mentality.”[95]
Rational
Analysis: The Desire to Control
The elites have a rational desire to
try and shape media coverage. Despite the seeming acknowledgment by Russians of
a political “filter” on information and supposedly being “wise” to it, there is
a quantitatively demonstrable – if minimal – effect on the political ideology
of society. Media outlets that were critical of the elites, such as NTV during
the Chechen War, have had demonstrable negative consequences for their
interests; the elites quickly learned this, and measures were quickly
undertaken to clamp down on the media’s newfound freedom in the post-Soviet era.
According to Masha Lipman, the first war in Chechnya owed a large degree of its
unpopularity – and thus a poor outlook for Yeltsin's 1996 re-election – thanks
to coverage by the aforementioned once-private network NTV.[96]
That sharp criticism of the original war is contrasted by the unanimous support
of the second war in 1999. In the coverage of the first war, when the military
refused to grant information and access to NTV, the NTV turned to an
alternative source: the Chechens themselves. This grew far more risky under
Putin and the later establishment of the Media Ministry. According to Ivan
Zasurskiy, regarding the first Chechen War the media displayed a remarkable
degree of principle. Media coverage was the first significant, long-term
occurrence of press criticism towards the administration; however, despite its
damaging effect against the administration, the media came out from the
confrontation weakened – the battle between the two was a draw, but not one
soon forgotten.
Нужно было либо признать
верховную власть президента, граничащую с диктатурой, – и тем самым признать,
что эта диктатура была создана усилиями «демократической» печати и ТВ...
несмотря на то, что средствам массовой информации удалось нанести серьезный урон
партии власти, в конце концов «четвертая власть» вышла из этого противостояния
побежденной, хотя со стороны могло показаться, что получилась «ничья».[97]
Putin,
thrust into the position of president by Yeltsin's resignation, has been a fast
learner. Although Yeltsin managed to hold onto power in 1996, his approval
ratings were as low as 2% at one point. [98]The
new regime had to avoid this, solidifying power after establishing it.
Exercising minimalistc control in lieu of micromanagement and legalistic
repression, as well as defacto control through affiliated business
interests, there is little doubt that – at least in the case of television –
the media is a Kremlin mouthpiece. In 1999, Boris Berezovsky – then an ally of
Putin – smeared Putin's political rivals through the directed use of kompromat,
or compromising materials, along with the aforementioned biases and unbalanced
coverage present in Russian media. Berezovsky was closely associated with “the
Family”, the Kremlin inner circle, and was the most important minority
shareholder in the ORT channel. Additionally, he owned or controlled Kommersant,
Novye izvestiya, Nezavisimaya gazeta and TV-6. Beyond his
association with the Kremlin, his interests were personal; Primakov, a rival of
Putin, had previously investigated Berezovsky's rapid enrichment when Primakov
was prime minister. In a scathing response, Primakov would later write
comparing this to the activities of propaganda minister Goebbels in Nazi
Germany.[99]
With the notable exception of the
issuance of temnyky in 2003 and 2004,
Ukraine has also lacked much in the way of direct censorship. A 1999 US State
Department report accuses Kuchma of interfering with freedom of the press
particularly during the run up to the elections, and that censorship was primarily
self-imposed due to tax investigations and libel measures.[100]
In 2003, as earlier mentioned, Kuchma’s administration began directing what
events to cover and how to cover them, but towards the end of the election the
media began ignoring these directives. According to a 2004 US State Department
report,
The
Constitution provides for freedom of speech and of the press; however, the
authorities often did not respect these rights in practice. During most of the
year, the authorities took a direct role in instructing the media on events and
issues it should cover and how they should be covered. However, toward the very
end of the presidential election campaign in November, many media outlets began
to ignore government direction and covered events in a more objective,
professional manner. This aptly named "journalists' rebellion" gained
significant momentum on November 25, when Ukrainian National Television (UT 1)
sign language interpreter Natalya Dmytruk departed from her approved script and
informed viewers that the official election results announced on November 23
were false, adding that "Yushchenko is our President." In the wake of
the Orange Revolution, top media watchdog organizations asserted that the media
were generally more free and politically diverse than at any time in the
country's modern history.[101]
Some degree of direct censorship
has recently returned in Ukraine, although the target has now shifted. In the
wake of the 2014 Revolution, there has been a crackdown on Russian and
“pro-separatist” media outlets, drawing the criticism of even Western
observers. On September 11th, 2014, the Kiev-based Vesti newspaper was shut down for
“violating Ukraine’s territorial integrity,” which drew the ire of the
Committee to Protect Journalists and the Organization for Security and
Cooperation in Europe. Ukraine has a list of barred Russian journalists, and
has shut down most Russia-based television channels. [102]
Rational
Analysis: The Party of Power
At first glance, it would appear
that United Russia – formerly known as Unity – represents the return to a
single party system with minority parties allowed to operate on an unequal
level, if only to present a thin veneer of democracy. Regardless, Putin's
regime is not solely personalistic, nor is it solely single party. While United
Russia exists as a “party of power,” it lacks a coherent ideology and exists
more as a “rubber stamp” for decisions of the president. Putin himself is not and
has never been officially a member of the party.[103]
United Russia owes much of its creation to Putin's use of Yeltsin's former
loyal elites in the media, and its practically unwavering support of Putin is
where it maintains its support.
Arguably, the difference in coverage
in the first Chechen War, the 1999-2000 period was the only time that TV
channels were distinctly oriented in different political directions in Russia,
excluding a brief post-Soviet flurry of ideological platforms. A clear
correlation of political allegiances and media preference is shown by the
survey-based research of Stephen White, Sarah Oates, and Ian McAllister in
2005. The researchers found that not only was there clear biases on the part of
Unity voters to prefer state media in the 1999 Duma elections and likewise with
Putin voters in the 2000 Presidential elections, but also that – through
regression analysis – state media was significant in Putin's victories.
“...television had major but quite selective effects
on the vote in both the Duma and presidential elections. These effects remained
important even after we had controlled for a range of socio-economic and
attitudinal factors, and after we had purged the effects of reciprocal
causation between media exposure and vote choice... Overall, the analysis we
have presented is strongly supportive of the conclusion that it was ORT that
had ‘won it’ in the Duma contest, paving the way for an easy victory for
Vladimir Putin three months later. It was ORT, and state television more
generally, that had helped to create a party at very short notice.”[104]
A
research project by Ruben Enikolopov, Maria Petrova, and Ekaterina Zhuravskaya
found similar results. By comparing NTV availability, measured by transmission
strength to subregions, “the vote for Unity was significantly smaller in
subregions with higher NTV availability... a 10% increase in NTV availability
in a subregion leads to a decrease of the vote for Unity of 1.55 percentage
points.”[105]
Media bias, while less empirically
researched to date, did not stop in Putin's initial consolidation of power or
the creation of Unity – later United Russia. According to Gehlbach's
calculations using data from NewsLab Russia, Medvedev received four minutes
more coverage on the average evening news broadcast than the other three
candidates combined in 2008.[106]
In Ukraine, there has not been the
level of success in either political or media consolidation. According to
Valerie Bunche, Michael McFaul, and Kathryn Stoner-Weiss in Democracy and Authoritarianism in the
Postcommunist World, Ukraine in the 2000s was characterized by a weak
ruling party strength, a medium coercive strength, and low state economic
control – in comparison to Russia’s medium with the initial two and high in the
latter. [107] Perhaps
then, given these structural factors, it was not irrational for media outlets,
oligarchs, and journalists to openly defy Kuchma. There was not the same level
of risk.
Rational
Analysis: Direct Censorship – Foreign Media and the Internet
In recent years there has been
the establishment of what is arguably direct censorship. Foreign media and many
Internet media outlets do not share the same sort of structuralist and cultural
factors that play in traditional mass media. For example, a foreign owned media
outlet is neither dependent on state funding, and may employ foreign but
Russian speaking journalists with a different cultural sense of journalism. The
Internet, by common sense, is used by the urban youth. Giddens stated
controlling information would become more – not less – difficult for
authoritarian regimes. The reverse seems to be true. While he had written
optimistically about the Internet – and, for a time, it seemed as though that
might be a bastion of freedom – the cadres are clamping down.
“An
authoritarian regime tries to control information, and it can do so to some
degree, but it is much harder now than 20 years ago. We live in a world
monitored by a global community where things are more visible. Every time you
switch on your computer or use the internet you are contributing to
globalisation processes. A world where everything is more visible has
consequences for the nature of democracy and the legitimacy of existing
democratic systems.”[108]
In Russia, beyond the continued
informal control of the media, in recent years the Putin regime has undergone
extensive legal reforms regarding the media – particularly in terms of
consolidation and the Internet and foreign owned media. Foreign owned media, at
least formally, has yet to endure significant repression. An attempt by Yevgeny
Fedorov to pass a bill requiring media with half of their funding from foreign
sources to register as foreign agents, much like has been done with NGOs,
ultimately failed.[109]
Of course, it should be noted that even domestic giants are not immune from
consolidation, as RIA-Novosti and Voice of Russia are no more, having been
replaced with Rossiya Segodnya – not to be confused with RT, formerly known as
Russia Today, which operates as Russia's state-owned foreign media. The agency
is headed by Dmitry Kiselev, a notoriously anti-Western TV anchor.[110]
The domestic cable news outlet
Dozhd, which had covered the protests against Putin in 2011-2012 and had a
significant online presence, was taken off the air due to refusal of cable
services to host its channel.[111]
With the Internet, once regarded as the last remaining vestige of independent
media, the anticorruption blogger Aleksei Navalny has been continuously under
house arrest as part of pending charges on defrauding two companies, this
despite one supposed victim – Yves Rocher – writing to prosecutors denying
damages.[112] The Russian
social media giant Vkontakte forced its CEO and opponent of Putin – Pavel Durov
– out from leadership, and he later fled the country. Replacing him are two key
Putin supporters, Alisher Usmanov and Igor Sechin.[113]
Even more concerning, if implemented, is the new law requiring writers with
over 3,000 visitors a day to register with the state, subject to the same
regulations as the mass media.[114]
A year after the 2011 protests in
Moscow, the agency Roskomnadzor was created. The agency maintains a central
blacklist of blocked sites which are used by Russian Internet Service Providers
in directly censoring content; according to the agency’s own website, it acts
as a “unified register of the domain names, website references, and network
addresses that allow identifying websites containing information circulation of
which is forbidden in the Russian Federation.”[115]
Two prominent Kremlin foes – namely Alexei Navalny and Garry Kasparov – have
had their websites blocked by the agency. Roskomnadzor’s reasoning was that Navalny’s
blog violated the terms of his house arrest, and other sites called for
“illegal activity and participation in mass events conducted in violation of
the established order.” [116]
According to Robert McMillan, writing for Wired,
Ostensibly, the Roskomnadzor’s blacklist is there
to keep what Russia considers to be dangerous content from the internet—things
like suicide instructions, drug cookbooks, and information about terrorist
organizations. But critics see it as a first step toward shuttering dissent.[117]
In 2014, the Duma passed a law forcing foreign
companies – such as Google and Twitter – to store data from Russian users
inside of Russia. [118]
In
Ukraine, a 2010 report by the OpenNet Initiative credits in part the 2005
Orange Revolution in the continuance of “unfettered access to the Internet,”
while simultaneously warning that a legal structure was in place for future
censorship. Still, the report concludes, “The country possesses an Internet
infrastructure that is more oriented toward European ISPs, and this orientation
diminishes the influence of any filtering behavior on the part of Russian ISPs.”[119]
Even in 2013, Freedom House ranked Ukraine’s Internet Freedom Status as 27 out
of 100, with 100 being the least free. [120]
Conclusion
The problem of de-democratization in the post-Soviet
world is multifaceted. The case studies of Ukraine and Russia demonstrate this;
even examining mass media as a microcosm, there is not one singular cause
readily identifiable utilizing any of the three methods of analysis. Both
Russia and Ukraine share a problem of a politically efficacious media that is
ruled by elites rather than serving public interest. Both share a communist
past and view information as a commodity. Whereas there may be a significant
cultural difference between Russians and Ukrainians and how they approach civil
society, I do not find this to be as significant as Masha Lipman. If there is a
primary difference from Russia in the Ukrainian case, it is in the media
ownership structure with oligarchs who are significantly less loyal to the
state and a lack of power consolidation in the state. No Ukrainian leader has
consolidated power as Putin did, this despite Kuchma’s attempts at subverting
opposition media through more direct means. Russia has had only two real
leaders since the fall of the Soviet Union – discounting Medvedev – and leaders
who were more tolerant of liberal and democratic ideas such as Yuschenko had a
profound effect on Ukrainian civil society.
While it is true that democratic
institutions never truly took hold in the immediate aftermath of the Soviet
collapse, the situation is less democratic than its initial years as a result
of institutions being immediately subverted by the elites before they even had
a real chance to solidify. Putin not only continued that trend, but mastered
it. Without independent viability, media are inescapably dependent on legal and
financial favor with the elites. Coercion in the form of unequal enforcement of
the law, quasilegal measures, and violence ultimately determine the power
relationship between journalists and the state. Culturally, a lack of demand
for journalistic professionalism plagues the state of civil society in Russia,
and cynicism towards the media and democratization paints an ominous future for
a cultural re-evaluation of democracy. Unlike in Ukraine, where the censorship
is now directed more towards Russian and separatist media, Russian elites
rationally continue to consolidate further power over the media given a lack of
domestic resistance to their efforts, and the demonstrable effects of media on
political persuasion. As Giddens lectured, “In Russia ... gangster capitalism
is rife, and strong authoritarian overtones persist from the past, a more open
and democratic society can't be built in only a top down manner. It has to be
constructed bottom up, through a revival of civic culture.” [121]
I ultimately argue that the most significant difference between Ukraine and
Russia is the differentiation between the media ownership structure, rather
than state makeup or culture, given the similarities in both.
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[1] Jordan
Gans-Morse. “Searching for Transitologists: Contemporary Theories of
Post-Communist Transitions and the Myth of a Dominant Paradigm.” pp 328.
[2] Giddens, Anthony. “Reith Lectures Revisited.” London
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[3]
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[6] Freedom House. Freedom of the Press 2002: Global Press Freedom Rankings.
[9]
Oleh Rozadovskyy. “Media Landscapes: Ukraine.” European Journalism Centre.
[11] Ibid.
pp 22
[12] Ibid.
pp 21
[13] Ibid.
pp 32
[14] Ibid.
pp 162-164
[15] Sarah
Oates. “The Neo-Soviet Model of the Media.” Europe-Asia Studies,
Vol. 59, No. 8 (Dec., 2007), pp 1279.
[16] Ibid.
pp 1279.
[17] Ibid.
pp 1280-1283.
[18] Ibid.
pp 1285.
[19] Ibid.
[20] Ibid.
pp 1286.
[21] Hedwig
De Smaele. “Mass Media and the Information Climate in Russia.” Europe-Asia Studies, Vol. 59, No. 8 (Dec., 2007). pp 1299.
[22]
Ibid. pp 1299.
[23] Ibid.
pp 1305.
[24] Ibid.
pp 1300.
[25]
Ibid. pp 1302.
[26]
Ibid. pp 1310.
[27] Stephen
White, Sarah Oates and Ian McAllister. “Media Effects and Russian Elections,
1999-2000.” British Journal of Political Science, Vol. 32, No. 2 (Apr.
2005), pp 191-208.
[28]
Ibid. pp 192.
[29]
Ibid.
[30] Ibid. pp 198.
[31] Ibid. pp 199.
[32] Daphne Skillen. “The Next
General Elections in Russia: What Role for the Media?” Europe-Asia Studies: 59.8 (Dec 2007). pp 1265.
[33]
Marta Dyczok. “Was Kuchma’s Censorship Effective? Mass Media in Ukraine Before
2004.” Europe-Asia Studies, 58.2:
(Mar. 2006). pp 224.
[34]
Ibid. pp 218.
[35]
Ibid. pp 220.
[36]
Ibid. pp 221.
[37]
Ibid.
[38]
Ibid. pp 222.
[39]
Ibid. pp. 226.
[40]
Ibid. pp. 225.
[41]
Ibid. pp. 228.
[42]
Ibid.
[43]
Natalya Ryabinska. “Media Capture in Post-Communist Ukraine.” Problems of Post-Communism, (Mar/Apr
2014): 61.2, pp. 47.
[44]
Ibid.
[45]
Ibid. 49.
[46]
Ibid. 54.
[47]
Ibid 51.
[48]
Natalya, Ryabinska. “The Media Market and Media Ownership in Post-Communism.” Problems of Post-Communism, (Nov/Dec
2011): 58.6. pp 661.
[49]
Olga Nikolayenko. “Press Freedom During the 1994 and 1999 Presidential
Elections in Ukraine: A Reverse Wave?” Europe-Asia
Studies, (Jul 2004): 56.5. pp 662.
[50]
Ibid. pp 665.
[51]
Ibid. pp 667.
[52]
Ibid. pp. 668.
[53] Sarah
Oates. “The Neo-Soviet Model of the Media.” Europe-Asia Studies,
Vol. 59, No. 8 (Dec., 2007), pp 1287.
[54] Giddens, Anthony. “Reith Lectures Revisited.”
London School of Economics. 10 November 1999. pp 11.
[55] Interview with NBC Television Channel. 12
July 2006.
<http://archive.kremlin.ru/eng/speeches/2006/07/12/1443_type82916_108525.shtml>.
[56] Russian Constitution. Government-provided
translation. <http://www.constitution.ru/en/10003000-03.htm>.
[57] Law of the Russian Federation No. 2124-1 Of
December 27, 1991 on Mass Media.
<http://www.democracy.ru/english/library/laws/eng_1991-1/index.html>.
[58] Закон
РФ от 21.07.1993 N 5485-1
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[59] Hedwig
De Smaele. “Mass Media and the Information Climate in Russia.” Europe-Asia Studies, Vol. 59, No. 8 (Dec., 2007), pp. 1303.
[60]
Olga Nikolayenko. “Press Freedom During the 1994 and 1999 Presidential
Elections in Ukraine: A Reverse Wave?” Europe-Asia
Studies, (Jul 2004): 56.5. pp 670.
[61] Hedwig
De Smaele. “Mass Media and the Information Climate in Russia.” Europe-Asia Studies, Vol. 59, No. 8 (Dec., 2007), pp. 1303.
[62] Sarah Oates. Television, Democracy and
Elections in Russia. (Routledge: July 2006), pp 22.
[63] Masha Lipman. “Constrained or Irrelevant: The
Media in Putin's Russia.” Current History, Vol. 104, No. 684 (Oct.
2005). pp, 321.
[64] Nicholas Daniloff. “Yeltsin, the Press, and
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[65] Mikhail Gulyaev. “Media as Contested Power in
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29 (April 1996).
[66] Ibid.
[67] Ibid.
[68] Delphine d'Amora. “Russia Tightens Control
Over Foreign Ownership of Print Media.” The Moscow Times, 16 Nov. 2014.
[69] Nicholas Daniloff. “Yeltsin, the Press, and
the New Constitution: Will Glasnost Survive Presidential Power in Russia?” Demokratizatsiya:
The Journal of Post-Soviet Democratization, (Winter 1993)
[70] Claire Bigg. “State-Owned Gazprom Buys
Leading Independent Daily 'Izvestiya.' Radio Free Europe/Radio Liberty, 3
June 2005.
[71]
Gabrielle Tetrault-Farber. “Moscow Court Upholds Extremism Warning Issued to
Ekho Moskvy Radio Station.” The Moscow
Times. 27 Jan. 2015.
[72] Paul J. D'Anieri. Understanding Ukrainian
Politics: Power, Politics, and Institutional Design. (Sharpe, Nov. 2006),
pp 220-221.
[73] Committee to Protect Journalists. “Successor
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[74] IREX. Media Sustainability Index 2005:
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[75]
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[76]
Anna Dolgov and Gabrielle
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Jan. 2015.
[77] Committee to Protect Journalists. “Russia.”
[78] Committee to Protect Journalists. “Marked for
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[79]
Olga Nikolayenko. “Press Freedom During the 1994 and 1999 Presidential
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[80]
Reporters Without Borders. Ukraine
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[81]
Committee To Protect Journalists. “Georgy Gongadze.” 2000.
[82] Masha Lipman. “Constrained or Irrelevant: The
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[83]
Internet World Stats. Russia –
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[84]
Peter Piatetsky. “Russia’s New Leader: Fan of the Internet.” The New York Times – Blogs. 14 Apr.
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[85]
Broadcasting Board of Governors. Contemporary
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[86]
Oleg Sukhov. “The Media War Behind the Ukraine Crisis.” The Moscow Times. 11 Mar. 2014. http://www.themoscowtimes.com/news/article/the-media-war-behind-the-ukraine-crisis/495920.html
[87] Giddens, Anthony. “Reith Lectures Revisited.”
London School of Economics. 10 November 1999. pp 85.
[88] Sarah Oates. “The Neo-Soviet Model of the
Media.” Europe-Asia Studies, Vol. 59, No. 8 (Dec.,
2007), pp 1285.
[90] Masha Lipman. “Constrained or Irrelevant: The
Media in Putin's Russia.” Current History, Vol. 104, No. 684 (Oct.
2005). pp 322.
[91] Hedwig
De Smaele. “Mass Media and the Information Climate in Russia.” Europe-Asia Studies, Vol. 59, No. 8 (Dec., 2007), pp. 1304 – 1305.
[92]
Ibid. pp. 1305.
[93] Hedwig
De Smaele. “Mass Media and the Information Climate in Russia.” Europe-Asia Studies, Vol. 59, No. 8 (Dec., 2007), pp. 1307.
[94]
Pippa Norris. “Ukrainians Are Not That Divided In Their Views Of Democracy.” The Washington Post – Blogs. 3 Mar. 2014.
[95] Masha Lipman. “How Russia Is Not Ukraine: The
Closing of Russian Civil Society.” Carnegie
Endowment for International Peace. Jan 2005.
[97] Иван
Засурский. «Масс-медиа второй республики.» Московского университета, 1999.
Глава 3. МЕДИАТИЗАЦИЯ ПОЛИТИКИ.
[98]
Mark Tran. “A Bold Buffoon.” The
Guardian. 23 April 2007.
[99] Stephen White, Sarah Oates and Ian
McAllister. British Journal of Political Science, Vol. 32, No. 2 (Apr.
2005), pp 198-200
[100]
U.S. Department of State. Ukraine
– 1999 Report on Human Rights Practices. 23 Feb. 2000.
[101]
U.S. Department of State. Ukraine
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[102]
Fred Weir. “Crackdown in Ukraine Sullies its Democratic Aspirations.” The Christian Science Monitor. 21 Sep.
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[103]
http://rt.com/politics/putin-united-russia-party-833/
[104] Stephen White, Sarah Oates and Ian McAllister. British
Journal of Political Science, Vol. 32, No. 2 (Apr. 2005), pp 205-207.
[105] Ruben Enikolopov, Maria Petrova, and Ekaterina
Zhuravskaya. “Media and Political Persuasion: Evidence from Russia.” The American Economic Review,
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[106] Scott Gehlbach. “Reflections on Putin and the
Media.” Post Soviet Affairs, Vol 26 No. 1 (2010). pp 82.
[107]
Valerie Bunce, Michael McFaul, and Kathryn Stoner-Weiss. Democracy and Authoritarianism in the Postcommunist World. pp 235.
[108] Giddens, Anthony. “Reith Lectures Revisited.” London
School of Economics. 10 November 1999. pp 80.
[110] Ennis, Stephen. “Putin's RIA Novosti Revamp
Prompts Propaganda Fears.” BBC Monitoring. 9 Dec. 2013.
[111] “Opposition Dozhd TV Appears To Be Latest
Victim Of Kremlin Pressure.” Radio Free Europe / Radio Liberty. 31 Jan.
2014.
[112] “Russian Court Extends Navalny's House Arrest
By Six Months.” Radio Free Europe / Radio Liberty. 24 Apr. 2014.
[113] “Pavel Durov: Founder of Russia's Facebook and
No Friend of Putin.” The Guardian. 22 Apr. 2014.
[114] Lyudmila Alexandrova. “New Law Restricts Rights
of Russian Bloggers.” ITAR-TASS 22 Apr. 2014.
[115]
Roskomnadzor. Unified Register.
<http://eais.rkn.gov.ru/en/>.
[116]
Steve Gutterman. “Russia Blocks Internet Sites of Putin Critics.” Reuters. 13 Mar. 2014.
[117]
Robert McMillan. “Russia’s Creeping Descent Into Internet Censorship.” Wired. 10 Dec. 2014.
[118]
Ibid.
[119]
OpenNet Initiative. Ukraine –
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[120]
Freedom House. Freedom on the Net
– Ukraine: 2013.
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